ASCONI — ReBranding for Family Winery

Asconi is a traditional Moldovan winery that has been in operation for over 30 years.

The company has a loyal customer base, but they were looking to rebrand to attract a new, younger demographic. The challenge for the rebranding team was to create a modern aesthetic that still preserves the winery’s traditional Moldovan roots. To start, we conducted an audit of the current brand and market research to better understand the target demographic.

Then developed a new logo and visual identity system that reflects the brand’s Moldovan roots while also communicating a modern aesthetic. This included a refreshed color palette, fonts, and graphic elements. As well we created a new social media presence to make sure the rebranding is communicated across all channels. This includes a PR strategy, event marketing, and other tactics to spread the word about the rebrand.

By following this process, Asconi successfully launched a rebranding campaign that attracted a new, younger demographic while still honoring the winery’s traditional Moldovan roots.