Your Brand is more than the product you are selling. People choose a company based on “personality”: character, emotions, and “tone of voice”.
A Brand Book will help to describe them — a complete instruction on the use of corporate identity: logo, colors, fonts, photographs, and in some cases even sounds, smells, and touch materials.
What is included in the Brand Book?
- Motto and history
- Logo Guide
- Color guide
- Font Guide
- Guide to Graphics and Photos
- The target audience of the company, its features
- Recommendations for the design of images in advertising, layouts of advertising messages, scripts, and plots of advertising campaigns
At the stage of working with positioning and a logo, a specified number of concepts will be offered, of which the most successful and suitable one will be determined. This direction will be taken as the basis for the formation of Brand Book.
Forming a unified image of the business in the eyes of customers means gaining their trust. Having developed a Brand “Bible”, you can work with the target audience much more effectively and increase sales.
A brand, its strategy, name, logo, corporate identity, and territories of presence directly affect the nature and volume of the Brand Book, the list of corporate identity carriers, and the specifics of working with each of them. That is why brand book development is always an individual solution for your brand.
You can order a professional Brand Book development by leaving a request on the website, or by contacting the manager by phone +373 (60) 141474